If they are doing so, you need to catch up-and soon. If your competitors aren’t offering digital engagement, then you have a chance to leapfrog them. Other digital engagement solutions such as real-time content personalization and offers as well as online self-service capabilities also provide small businesses with a low entry point. With hosted solutions like Davinci Live Web Chat, small businesses can offer the same experiences to buyers and customers as their larger counterparts. Do your competitors have responsive websites? Do you? If you are behind on this front, then you need to catch up.Īnd when it comes to buyer and customer engagement, do your competitors offer multiple digital engagement channels? Or just traditional phone and email support? A growing majority of companies offer live web chat, and not just static chat but proactive, predictive live chat. They must display seamlessly across all types of devices and browsers. Watch for Part II of this blog post for the final five things. The following are 5 of 10 things that competitors can teach small businesses. Understanding what your competitors provides valuable market analysis and insights into trends. As Sun Zi argued and Michael Corleone contend, individuals and organizations can learn much when they study their competitors (aka “enemies”). Rather, successful businesses are leaders and not followers. Merely mimicking their marketing programs and business practices is a passive imitation that will prove short-lived and ineffective. “It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles if you do not know your enemies but do know yourself, you will win one and lose one if you do not know your enemies nor yourself, you will be imperiled in every single battle.”īusinesses seeking to learn from their competitors should not simply copy what they do. Sun Zi’s original precept is longer than the one in The Godfather: The instruction to “keep your enemies close” is one of the truths disseminated by the esteemed Chinese General Sun Zi in The Art of War, a military treatise embraced in eastern and western societies for everything from military strategy, to business tactics, to legal practices. The origins of this philosophical maxim actually actually dates back 2,600 years to 6 th century BCE China. One of the most famous lines from the trilogy occurs in the second installment when Michael Corleone recounts one of the lessons he learned from his father, “keep your friends close, but your enemies closer.” Nearly every film aficionado can cite various lines and scenes from The Godfather. 10 Ways to Keep Your Enemies (Competitors) Close, Part I
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